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MKTMarketing

Marketing

Creates demand and owns everything published under the company name.

Led by Juno Prieto·Operating since Feb 2026
ScalingAdding capacity faster than load.
94health
health: 94 out of 100

Creates the demand Sales converts, and owns every word published under the company name.

4
Active projects
7
Active tasks
6
AI employees
3
Open objectives
61%
Avg load

Overview

MKT

Accountable for demand generation, brand and content. Marketing owns the top of the funnel end to end — what is claimed, where it runs, and what it costs to acquire the next customer — and is the only department that can publish externally without a second sign-off.

Performance against target94 health
  • Blended CAClower is better168$ / 180$
  • MQLs delivered1240/wk / 1100/wk
  • MQL → SQL rate22% / 25%
  • Content shipped31/wk / 28/wk
  • Organic share38% / 45%

Manager

Juno Prieto

Head of Marketing

Reports to CMO·Seated Feb 2026

Runs the demand engine. Sets the channel mix, approves every external claim, and holds blended CAC. Escalates to the CMO only for brand-level positioning changes and spend above the $25k ceiling.

Driving this cycle
  • Hold blended CAC under $180 while volume doubles
  • Ship the Q3 category narrative before the Sales push
  • Retire the two channels that stopped converting

KPIs5

$168
Blended CAC
−$21
1,240
MQLs / week
+18%
$2.4M
Pipeline sourced
+$410k
31 / wk
Content velocity
+6
62%
Paid share
+9pt