Soren Aldiss
Chief Product Officer
Decides what gets built and, more often, what does not.
Responsibilities5
Roadmap, rollouts and customer-facing change.
Owns the roadmap, rollouts and every customer-facing change across the portfolio. Holds the line on scope: this seat is measured as much on what it declines as on what it ships.
- Own the portfolio roadmap and its sequencing
- Gate customer-facing rollouts and staged releases
- Hold the definition of done with Engineering and Delivery
- Kill work that no longer earns its slot
- Approve product spend under the $15k ceiling
Key performance indicators4
- 9
- Roadmap WIP −3
- 78%
- Rollouts staged +12pt
- 4.2%
- Rollback rate +1.1pt
- 16 days
- Cycle time −4 days
Current objectives4
3 openShip per-company feature flagging
At risk41%Q3 2026Cut roadmap work-in-progress to 6 items
On track67%Q3 2026Every rollout staged, none big-bang
On track52%H2 2026Retire the four abandoned betas
Done100%Q2 2026
Active projects5
1 blockedPer-company feature flag service
Product · due 23 Aug
Blocked41%Staged rollout framework
Product · due 30 Aug
Active52%Bundle B sizing chart rewrite
Design · due 02 Aug
In review88%Onboarding flow redesign
Design · due 05 Sep
Active36%Beta sunset — 4 surfaces
Product · due 28 Jun
Done100%
Performance metrics4
vs target- Roadmap WIPlower is better9 / 667%
- Staged rollouts78% / 100%78%
- Rollback ratelower is better4.2% / 2%48%
- Cycle timelower is better16 days / 14 days88%
Recent decisions3
Killed the referral surface
RejectedTwo months of build reached 0.3% adoption and required its own support path. Keeping it alive costs more than the build already spent.
1 surface retired, 2 agents freed1h agoHeld flagging rather than shipping it unscoped
DeferredFlags without per-company scoping means one company's rollout changes another's product. That is worse than no flags.
Objective slips ~3wk2 days agoAccepted the control-group requirement
ApprovedThe CRO is right that a rollout without a holdout produces a number nobody can act on.
Rollout 5% → 5+5%2h ago
Work history3
- Q2 2026
Sunset four abandoned betas
Removed surfaces that had shipped but never earned a maintenance owner.
Support surface −31%
- Q2 2026
Introduced staged rollouts as the default
Big-bang releases now require an explicit exception from this seat.
Rollback blast radius −70%
- Mar 2026
Seated as fifth executive
Product and Design split out from Engineering into their own accountable seat.